As uncomfortable as it might feel the first time around, this method works: We’ve found that almost half of customers will come back with a name after the second ask.Īnd it doesn't have to be painful. The best time to ask is right after a purchase has been made.Įven if the customer says no at first, ask them one more time to think of just one person who would benefit from your accounting services. How do you get more referrals? Include a referral ask in your sales process. That's because potential customers are more likely to trust recommendations from their friends and people they know. You can invest in all kinds of customer acquisition strategies, from online advertising, to engaging on social in relevant communities, or even cold calling, but the best converting leads will always be customer referrals. The point: you need to work harder for customer referrals. So, it’s only natural that they want to be sure they trust you before making a decision.Īccording to a study by Nielsen, 89 percent of customers trust recommendations from people they know all other forms of advertising. Word-of-mouth is a powerful tool for any business, especially for a trust-based business like accounting and bookkeeping.Īfter all, your clients are entrusting you with their hard-earned money. Want to learn how to get new bookkeeping clients? Check out these ten expert sales tips to find new accounting leads and sell your accounting services more effectively: 1. As a result, new bookkeeping leads are slipping through your fingers more often than you’d like, and your bookkeeping business is missing out on new revenue. You have confidence in what you do, but it can be difficult for business owners to transmit that same confidence to your prospective clients. However, when it comes to marketing your business and selling your accounting services, that might be a different story. As an accountant or bookkeeping business owner, you know how to track money coming and going, churn through filing tax returns faster than a speeding bullet, and leap tall buildings in a single bound.
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